Produce Marketing – Retail & Consumer Activations-Shanghai Fusion Cultural Activation Co. Ltd.

Home ꄲ Produce Marketing – Retail & Consumer Activations

PRODUCE MARKETING – Retail & Consumer Activations

A specialized division focused on driving brand presence, consumer engagement, and sales conversion across physical retail, wholesale, and food service environments. We bridge the gap between brand strategy and in-market execution, ensuring that every activation is operationally seamless, visually compelling, and commercially measurable.

Our core services include

Fresh produce retail activations

●	Design and deployment of high-impact in-store campaigns for fast-moving consumer goods brands, including POSM development, fixture placement, and seasonal merchandising strategies.
●	Management of retail partnerships, store-level coordination, and field marketing teams to ensure consistent brand representation across national and regional accounts.

●	Strategic planning and execution of product sampling campaigns across retail, high-footfall locations, and experiential environments.
●	End-to-end management including staffing (brand ambassadors, demonstrators), logistics (product handling, cold chain where applicable), compliance (food safety, licensing), and real-time data capture to measure trial-to-conversion metrics.

Sampling programs

●	Turnkey management of mobile food and beverage activations, from vehicle sourcing and branding to route planning, staffing, and permitting.
●	Ideal for brand launches, product trials, event activations, and high-visibility campaigns requiring flexibility and crowd appeal.

Food truck catering

Wholesale market activations

●	Targeted engagement programs within wholesale and distributor networks, including trade shows, showroom activations, and B2B sampling initiatives.
●	Development of trade-facing collateral and incentive programs to drive sell-in and strengthen distributor relationships.

●	Integrated service expansion – Based on client needs, we've seamlessly coordinated content production, influencer engagement, live shopping streams, social media management, paid media, and inbound missions.
●	On-the-ground trade support – Including trade seminar organization, in-person meeting representation, translation services at exhibitions, and mystery shopping with competitor tracking.

Other services

Foodservice promotions

●	Conceptualization and execution of promotional campaigns within restaurants, cafes, hotels, and quick-service restaurants (QSRs).
●	Services include menu integration strategies, limited-time offer (LTO) development, staff training programs, and in-venue merchandising to drive consumer trial and repeat purchase.

Philippe Demizieux Director

Philippe is a solid project director and business analyst who’s comfortable working everywhere from global corporations to startups. Over the past nine years, he’s lived and worked in Paris, London, Melbourne, and Shanghai, so he’s got a real feel for how the global economy ticks. Fluent in Mandarin, he knows the marketing and digital space inside out, and has led international marketing campaigns across the APAC region. Philippe most recently served as International Project Director at Bastion, where he led the delivery of a complex international marketing program across more than 14 countries on behalf of Hort Innovation for half a dozen commodity categories. His client work includes Penfolds, Avocados Australia, Australian Table Grapes, Cherry Growers Association, APAL, Mangoes Australia, EVO Hass, and many more.

Team leaders

Kaki Ye Marketing Director (Fresh Produce Expert)

Kaki comes from the fresh produce sector, where she advised supply chain stakeholders on how to meet Chinese market requirements, covering everything from postharvest handling to shipment logistics. She previously spent over eight years working for a Chinese importer, helping international brands and industry bodies roll out retail and marketing activities while diving deep into market analysis. Kaki is particularly strong when it comes to coordinating events and logistics for international clients, and she knows how to bridge cultural and operational gaps to deliver results across borders.

She has experience working with Hort Innovation, Avocados Australia, OZblu, Bloomfresh, ClemenGold, Sweet C, USDA, Chelan Fresh (Sugarbee), Miss O by Frusan, Frutas de Chile, and many others.

Previous clients

Laura Davies | Market Development Manager – Australian Macadamias

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I had the pleasure of working with Philippe during his time as Agency Project Director for Taste Australia and consistently found him to be highly professional, knowledgeable and reliable. Philippe brought a strong understanding of the China market in particular, combined with excellent project management skills and the ability to build genuine relationships across industry and government stakeholders.

Troy Agosti | Chief Marketing Officer – ÉVO Hass

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I have known Philippe and Kaki since my time as International Marketing Manager at Hort Innovation. Their input has been essential to the successful delivery of both B2B and D2C activations across the APAC region. More recently, they have provided my team and me with excellent insights and proactive advice on our brand strategy at ÉVO Hass, covering both consumer behavior, competitor analysis, packaging trends, and beyond.

Jessie White | General Manager, Asia – Berries Australia

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Having worked alongside Philippe and Kaki for many years at both Global VIC and ATGA, I can confidently say they are exceptional project managers. Whether it’s retail activations or any type of D2C campaign, they consistently deliver. Their specialised focus on fresh produce truly sets them apart from other agencies in China.

Sachin Khurana | Director – QuikRelations

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I’ve had the pleasure of working with Philippe across multiple campaigns throughout the Middle East and parts of Asia, and every collaboration was both seamless and genuinely enjoyable.

He brings a rare combination of diligence, professionalism, and deep industry understanding to every project. Beyond being incredibly reliable, he’s also thoughtful, adaptable, and easy to work with — qualities that make a huge difference in the fast-paced world of events and experiential campaigns. Anyone looking for a strong strategic and execution partner will be in very good hands.

Zhenlin Wu | China Commercial Manager - Bloomfresh

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Kaki’s knowledge of the fresh produce industry, her expertise in the on-line and off-line retail sectors, her insight into ever-shifting consumer behavior helped me guide me through many years of very complex market situation in China and helped anchor the first steps of developing our China strategy tailored to reality on the ground.

Patty Li | Vice-GM of Merchandising Center – Frutacloud

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Kaki brings extensive expertise in fresh produce marketing and retail activation across China and Hong Kong, with a proven track record of delivering impactful commercial and brand initiatives. Combining strong market insight with practical execution, she consistently manages projects to a high professional standard and with exceptional attention to detail. Her ability to navigate cross-border collaboration, engage diverse stakeholders, and adapt strategies to local market conditions makes her a trusted and effective partner for international brands and industry organizations alike.

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Testimonials

Whatever the request – from live streaming to market intelligence — we adapt and deliver, drawing on a proven track record of managing diverse, non-core services.